The HR Executive's Playbook: How to Interview Your Way Into a $10K-$50K Salary Increase
(Even If You Freeze Under Pressure)
After 18 years leading hiring for Target, Lowe's, and CVS Health, where we screened millions of applications, I know exactly what makes hiring managers say yes. And it's not what you think.
Amazon Best Seller | 2,000+ Copies Sold | Trusted by Women at Google, Amazon, Microsoft, and More
Why Qualified Women Keep Losing to Less Experienced Candidates
You've been passed over for promotions you deserved.
You've watched people with half your experience get the roles you wanted.
You've walked out of interviews replaying every answer in your head, cringing and thinking, "Why did I say that?"
Here's the truth most career coaches won't tell you:
You're not losing because you're unqualified.
You're losing because no one taught you the language that makes corporate decision-makers say yes.
The difference between the woman who gets the offer and the one who doesn't? It's not credentials. It's not experience.
It's knowing how to position yourself as the obvious choice. And that's a skill you can learn.
Hi! I'm Latoya
I've Sat in the Rooms Where
Hiring Decisions Are Made
For 18+ years, I've led talent strategy for billion-dollar brands.
I've screened millions of applications.
I've hired and promoted hundreds of professionals into six-figure roles.
I've been in the conference rooms where your salary gets negotiated (yes, even before you walk in the door).
And I've seen too many brilliant women get passed over, not because they lacked talent, but because they didn't know how to navigate the interview process with power.
So I wrote the book I wish every candidate had before they stepped into the room.
What Happens When
You Master
the Interview Game?
“I downloaded your Chat Bot and your book and it helped me land 5 interviews. I just wrapped up my last interview and walked in feeling so confident and prepared. It really made me lean into my elevator pitch and own the interview."
—Senior leader, Merchandise and Planning, Major Retail Brands
These aren't lucky breaks. This is what happens when you have the playbook.
What Readers Are Saying
"Run, don’t walk to get this book TODAY!! No matter where you are in your career, this will prepare you with the tools you need to master an interview. When an HR executive is sharing gems like these, you know it can be trusted!”
—Amazon Review
These aren't lucky breaks. **This is what happens when you have the playbook.**
What Readers Are Saying
"As a hiring manager, I appreciate this more than you know. The best candidates often don’t give themselves credit. This truly is a #badassbook that is #hiringmanagerapproved.”
—Lori Simpson
These aren't lucky breaks. **This is what happens when you have the playbook.**
You're Not Winging It Anymore.
You're Walking in with a System.
Let me guess where you are right now...
You're Not Winging It Anymore. You're Walking in with a System.
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❌ You spend hours prepping for interviews, only to freeze when they ask the hard questions
❌ You leave interviews replaying every word, wondering if you said the "right" thing
❌ You're great at your job, but you struggle to *talk about* your value without feeling like you're bragging
❌ You don't know how to negotiate without sounding "difficult" or "demanding"
❌ You keep getting to the final round, but someone else always gets picked
Sound familiar?
Here's why: You've been taught to let your work speak for itself. But in an interview, silence is not strategy.
The women who land the offers? They're not necessarily better than you. They're just better prepared.
Here’s what you’ll master inside How to Interview Like a Badass:
Stop Downplaying Your Accomplishments
Learn how to talk about your impact with the kind of clarity that makes hiring managers think, “She’s exactly who we need” without feeling like you’re bragging or overselling yourself.
Walk Into Every Interview Calm and Ready
Prepare smarter (not longer) so you never freeze, scramble for words, or second-guess yourself again.
Answer Any Question With Confidence
Even the curveballs feel calm and structured when you know the proven frameworks that turn tough questions into opportunities to shine.
Take Control of the Conversation
Ask the questions that position you as a strategic thinker and help you spot red flags before you waste months in the wrong role.
Negotiate the Salary You Deserve
Get the exact language to ask for more, even when they say “the budget is fixed,” so you finally walk away with compensation that matches your value.
Command the Room
Walk in like the obvious choice, not the nervous candidate hoping to get picked. You’ll leave every hiring manager thinking, “We need her on this team.”
Bonus
Because confidence doesn’t end when the interview does…
You’ll also get 7 proven email templates so you can follow up with confidence, negotiate with clarity, and take action immediately:
- Following up after the interview
- Negotiating the offe
- Declining professionally (without burning bridges)
- Asking for feedback
- Requesting timeline updates
- Accepting with grace and power
- Countering the “final” offer
These scripts alone have helped women secure an additional $47K+ in negotiations.
What's This Really Worth?
Let's be honest.
One salary negotiation tip from this book could earn you $10K-$50K more in your next offer.
One framework could save you 6 months of failed interviews.
One red-flag question could help you avoid a toxic role before you waste a year of your career.
I could charge $497 for this. My 1:1 coaching clients pay $3,000 for a single session.
But I'm not building a consulting waitlist, I'm building a movement of women who refuse to be undervalued, overlooked, or underpaid.
Your Next Interview Is Coming. Will You Be Ready?
You have two choices:
Option 1:
Keep winging it. Keep hoping you'll say the right thing. Keep walking out of interviews wondering if you blew it.
Option 2:
Walk in with a proven playbook, the exact language hiring managers respond to, and the confidence that comes from knowing you're prepared.
The difference between these two options?
One gets you promoted. One keeps you stuck.
And it costs less than a nice dinner.